Have you read Mark’s best seller, Your Marketing Sucks? If not, you’re in luck! We’ve teamed up with Goodreads to set up an audio book giveaway. We’re offering 15 lucky entrants their very own copy of the the physical CD audio version of this best selling book.
Have you already read the book? You’re still in luck – audio books make great gifts, especially when they’re as informative and thought-provoking as this one! Click here to enter.
We know Mark Stevens as the CEO and Founder of MSCO, but he’s so much more than that. He’s a popular media commentator on a host of business matters including marketing, branding, management, and sales. He’s known for delivering business insights with blunt truths and unconventional wisdom.
Your Marketing Sucks is chock-full of practical ideas such as:
Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.
The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window.
Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.
Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.
Employ a swarming offense. Hit customers from every possible angle–print ads, sales displays, e-mails, infomercials.
Pick the low-hanging fruit. Cross-sell to clients and customers.
The contest runs from September 14th – September 28th 2015. Fifteen copies will be given away. Open to U.S. only. Everyone who enters is eligible to win a copy of the Your Marketing Sucks audio book. To see more details and to enter the contest, click here: https://www.goodreads.com/giveaway/show/154313-your-marketing-sucks.
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