Our very own Mark Stevens, CEO of MSCO and our local Westchester marketing expert, has been featured in yet another article. The media often looks to successful industry professionals to draw conclusions for their work, and Mark is often called upon for his expertise.
This time, our Westchester marketing expert was mentioned in a great article from The Network Journal. Ann Brown wrote a thought provoking piece entitled ‘Point to Flaws: Why Sometimes You Need to Criticize Your Industry.‘
Brown quotes Stevens in order to answer the question posed in the article’s title. “Absolutely, you should criticize your own industry. That is, of course, when you believe your industry is aborting or failing to fulfill it’s true mission,” Stevens says.
Brown also draws insights from another professional, Michael Bremmer, CEO of Telecomquotes.com, to support Stevens’ position. “You’re going to barbecue a few sacred cows, and people won’t like it…so you might lose a few lunch invites…but the ones you’ll get because you speak out will be even better,” Bremmer points out.
“Of course you will be subjected to push back, anger and resentment that can border on the emotional. That’s because if you are truly affected you are not so much a critic as a disrupter. You may be forcing people to come out of their comfort zone and behave in a different matter,” says Stevens.
As always, our Westchester marketing expert is highly opinionated. You can view the article in its entirety here. Or, to hear more about how Mark views the world, check out his blog on LinkedIn.
This time, our Westchester marketing expert was mentioned in a great article from The Network Journal. Ann Brown wrote a thought provoking piece entitled ‘Point to Flaws: Why Sometimes You Need to Criticize Your Industry.‘
Brown quotes Stevens in order to answer the question posed in the article’s title. “Absolutely, you should criticize your own industry. That is, of course, when you believe your industry is aborting or failing to fulfill it’s true mission,” Stevens says.
Brown also draws insights from another professional, Michael Bremmer, CEO of Telecomquotes.com, to support Stevens’ position. “You’re going to barbecue a few sacred cows, and people won’t like it…so you might lose a few lunch invites…but the ones you’ll get because you speak out will be even better,” Bremmer points out.
“Of course you will be subjected to push back, anger and resentment that can border on the emotional. That’s because if you are truly affected you are not so much a critic as a disrupter. You may be forcing people to come out of their comfort zone and behave in a different matter,” says Stevens.
As always, our Westchester marketing expert is highly opinionated. You can view the article in its entirety here. Or, to hear more about how Mark views the world, check out his blog on LinkedIn.
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